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Ziplabs

Enterprise AI · Venture building

Enterprise AI, from opportunity to working systems.

Ziplabs explores where AI can change how enterprises work. It builds the product and the system around it, then develops the strongest opportunities into new businesses.

A working AI system, drawn as a circuit boardConceptual illustration. A model sits at the centre as one component. Around it, inside the harness, are tools connected through MCP, memory, context, orchestration, guardrails, evaluations, identity and observability. Technical connectors link it to enterprise systems, data and the workflow. The board plugs into a gold edge labelled customer need, adoption, people, unit economics and go-to-market: the business it has to fit.C1C2C3C4HARNESSU4TOOLS · MCPtool useU2CONTEXTretrievalU5ORCHESTRATIONagent loopU8IDENTITYleast privilegeU9EVALSoutcome checksU6OBSERVABILITYtraces · costU1MODELselectedper taskJ1 ENTERPRISE SYSTEMSJ2 DATACUSTOMER NEED · ADOPTION · PEOPLEUNIT ECONOMICS · GO-TO-MARKET
Fig. 01 · The model is one componentConceptual

What we do

Enterprise AI often stalls between a promising demonstration and a system people depend on. We work across that whole distance.

The gaps are rarely only technical. A product has to fit how people work, the system has to hold up in daily use and the economics have to justify the change. We work on all three together, from customer discovery through product development to the business case.

  1. 01

    Exploration

    Customer discovery around an expensive problem, and a reason AI now changes what is possible.

  2. 02

    Product strategy

    Who the product serves, what it replaces and why an enterprise would adopt it.

  3. 03

    System design

    Where the path stays fixed, where an agent decides and what it may touch.

  4. 04

    Product development

    Building the software, with the evaluations, tracing and recovery that hold up in daily use.

  5. 05

    Market validation

    Evidence from users and buyers that the product is worth adopting and paying for.

  6. 06

    Commercialization

    Go-to-market, pricing, partnerships and the team the business requires.

How we develop an opportunity

Perspective

What decides whether enterprise AI works.

The model matters. So does the software built around it and the business it has to serve. These views shape what we pursue and how we build.

  • 01

    Start with the work.

    The opportunity is a workflow that is expensive today and people willing to change how they do it. The choice of model, and how much autonomy it gets, follows from that.

    Related terms: Workflow redesign · Adoption

  • 02

    Give the model only the choices the task needs.

    Where the path is known, a fixed workflow is usually easier to predict and test. An agent loop is worth its cost when the next step depends on what the last one found. A second agent needs a reason of its own, such as work that can run in parallel.

    Related terms: Agentic workflows · Orchestration · Multi-agent

  • 03

    Much of the reliability lives in the harness.

    The software around the model keeps task state, selects what each call sees and carries out tool calls. Context is chosen for relevance and stale material is cleared as the task runs. Memory that outlives a task needs rules of its own.

    Related terms: Agent harness · Context engineering · Memory

  • 04

    Integration raises questions of authority.

    MCP and A2A make tools, data and other agents easier to reach, and scopes can narrow what a connection may touch. Which business action an agent should take, and on whose behalf, remains a decision about identity and ownership.

    Related terms: MCP · A2A · Delegated authority

  • 05

    Evaluate what a run leaves behind.

    Evaluations run tasks that resemble the real work and check the resulting records rather than the agent’s report of success. Traces explain failures. Idempotent operations keep a retry from sending a payment or a message twice.

    Related terms: Evaluations · Observability · Idempotency

  • 06

    Price what the customer uses.

    Token prices are the visible cost. The unit economics rest on what it costs to deliver a result the customer accepts, with discarded attempts counted and the customer’s review effort measured beside it. The choice of model shifts both, along with how quickly a result arrives.

    Related terms: Unit economics · Model selection · Latency

  • 07

    Value shows up in the workflow.

    AI usage can grow while the business stays the same. Value appears when a workflow is redesigned around what the system does well, people come to rely on it and the result is worth what it costs to run. A competitor cannot copy that by adopting the same model.

    Related terms: Adoption · Workflow redesign · Defensibility

Current work

Examples of the work.

Agents take on enterprise work that is costly to get wrong, where the next step depends on interpretation and the result has to be trusted by the people accountable for it.

Security investigations

When an incident unfolds, the evidence arrives in pieces across alerts, logs, tickets and identity records. The hard part is turning those pieces into an understanding coherent enough to act on.

Direction

Investigation that is faster and better grounded, with conclusions tied to the evidence behind them and the response decision left with the people accountable for it.

Read more about security investigations

Authority and accountability

As agents begin to act across enterprise systems, organizations need to grant useful autonomy and still know what was done, on whose authority and with what result.

Direction

Autonomy granted in proportion to what a task requires and what an agent has shown it can do reliably, with the authority behind each action clear and its effects open to review.

Read more about authority and accountability

Founder

Sajjad Masud

Enterprise AI Founder and Operating Executive

Sajjad's career runs from hands-on engineering in AI and machine learning, distributed systems and databases to founder, CPO and CEO roles. At Ziplabs he connects product, engineering and commercial decisions on the same problem.

About Ziplabs and its founder

Contact

Start a conversation.

We welcome conversations with enterprise leaders, founders, investors and potential partners working on problems where AI could change how the work gets done.